September 03, 2015

Be Sure To Read This Right Now


As compensation for the many hours of gloom, defeatism, skepticism, negativity, and disenchantment which I joyfully bring your way, once in a while I allow myself the indulgence of shameless self-promotion.

Today is one of those days.

Let's start with my newest book, "Marketers Are From Mars, Consumers Are From New Jersey."  If you have not yet bought and read it (on second thought, I really don't care if you read it, just as long as you buy it) you are a cheap-ass free-loader. The damn thing only costs 99¢ in ebook format and $2.99 for a real fucking book.

If you think it's just another crappy ad book with some old MadMan's reminiscences about the time he screwed Tony The Tiger's sister, I'll have you know that the amazingly brilliant and gorgeous people at Time, Inc UK wrote this about it:
"Many of you already read the fantastic Bob ‘The Ad Contrarian’ Hoffman’s blog so you will know about his fabulously irreverent style, his cynicism around what he calls the ‘new media evangelists’ and the clever way he sees beyond the ‘facts’ of research to find the real story...a brutally honest look at the industry today and how jargon, marketing ‘doublespeak’ and the out of control world of ‘branding’ have made us all incapable of seeing through the smoke and mirrors that now dominate our worlds. WARNING: This book will make you laugh out loud if reading in public."
See? It's actually a pretty good book. Read all the reviews here and then buy it.

Next, I want you to go over to my business website (Type A Group) and check out what we've been doing. I particularly want you to think about the last boring-as-shit conference you went to and how it could have been so much more interesting if there was a speaker with some balls. That, by the way, is a reference to my own bad self.

I'm pretty booked up for the rest of 2015, but spring will be here soon and another round of duller-than-dogwater conferences will arrive before you know it. Now is the time to book.

Have a nice Labor Day weekend, and I'll see you back here on Tuesday. And by the way, if you're in NYC come listen to me speak here next Thursday.

Okay, you're free to move about the internet.

September 02, 2015

Nothing Is More Effective Than A Display Ad


A couple of years ago I blogged about an experiment...
"...(an astrophysicist from an online analytics firm, a measurement expert from the Advertising Research Foundation, and an ad-platform wizard from a buying and optimization company) decided to do an experiment. The experiment was designed to discover how much clicking of banner advertising was actual engagement with the ad, and how much was just noise -- people clicking for no reason.
The experiment found that a completely blank display ad -- an empty piece of space with no copy and no images -- outperformed the average Facebook ad.

Now we have something even better.

According to Adweek, a totally blank video -- 4 minutes of nothing -- produced by an agency and uploaded to YouTube generated over 100,000 views.

The average idiot viewer watched this nothing for over 2 minutes.

And almost 1% of the people who watched it clicked through to the agency's website. This is a click-through rate about 10 times that of the average display ad.

Nothing is more effective than a display ad. Literally.

August 31, 2015

Random Acts Of Punditry


Morons And Their Money
Anyone who takes data generated by online activity seriously needs to take a nice slow read through this article about Ashley Madison.

The author did a little analysis of the Ashley Madison data that was exposed by the hacker group "Impact Team." What she found was this -- of the 5.5 million reported female accounts on the moronic website, it is likely that only about 12,000 -- or about zero percent -- were real.

No wonder I couldn't get a date.

I Never Make Predictions, But...
I would be very surprised if three years from now every operating system for every digital device didn't come loaded with software to obstruct tracking and enable blocking of unwanted content. This will wreak havoc with online advertising and, in the long run, make it less pervasive, better, and more effective.

This Actress Is Very Funny

Awesome New Gimmick To Get You To My Website 
Starting today, we will be re-purposing old Ad Contrarian rants over at my business website. 

Every weekday we'll be going down into The Ad Contrarian cellar and coming up with semi-brilliant and almost-fascinating shit from the archives. 

Here's your link to even more Ad Contrarian goodness.